Prusak.com

Google Analytics just officially announced a boatload of new features.
Instead of writing about them myself, I’ll let you check it out straight from the official blog:
http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html

I’ve known about the new features for a while (under NDA) and have been thinking about how to best take advantage of them.

More to follow in future posts.
– Ophir

Jeremy Aube from ROI Revolution just posted an awesome solution for not needing to update your conversion page tags on your GWO conversion pages.

Check it out:
http://www.roirevolution.com/blog/2009/10/universal_conversion_code_for_google_website_optim.html

Out of the box, MVT experiments with GWO will serve up all possible permutations for an experiment.

Sometimes you want to create sections that are related to each other. For example – a header and footer section that need to be coordinated with each other. The red header needs to be displayed with the red footer and the blue header needs to be displayed with the blue footer.

There is a very simple solution to this.

Just create the experiment as usual and right after you launch the experiment use GWO’s pruning function to remove the combinations you don’t want to serve up (i.e. the red header with the blue footer and the blue header with the red footer).

Enjoy!

Every now and then I find a good case study.
This posting serves as a simple list of those I want to keep for further reference.
I’ll be adding posts as I find them.

Enjoy

http://dustincurtis.com/you_should_follow_me_on_twitter.html
http://www.37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/
http://whichtestwon.com/
http://www.edrivis.com/?p=211
http://www.seointern.com/blog/jack-russell-terrier-raises-conversions.html
http://www.conversiondoctor.com/conversion-blog/2007/usability-split-test-results-link-appearance-matters-more-than-you-think/
http://thinkeyetracking.com/Blog/?p=165
http://www.blastam.com/broadcast/2009/06/google-website-optimizer-increases.html
http://www.the-search-engine-optimizer.com/newsarchive/698ConversionIncrease.pdf